What do we do when we “fail?”
C4 [Chicago Consumer Culture Community] brings research by Linda Tuncay Zayer and Cele Otnes on how failure is dealt with. The four main tropes identified are:
1) Failure Inherent to the Service Context
2) Failure as a Mobilizing Frustration
3) Failure as Fated
4) Failure as a Cue to Re-evaluate.
“Consumers’ Conceptualizations of Failure in a High-Risk Health-Related Service Context”